How to Turn One-Time Shampoo Bar Buyers Into Lifelong Brand Advocates
The solid haircare segment is growing rapidly. North America alone accounted for roughly 65% of global shampoo bar revenue in 2023, and the overall market is expected to keep expanding through 2030. That kind of growth brings opportunity but also competition. Hundreds of indie brands enter the space every year, each promising eco-friendly packaging, sulfate-free […]
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